• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Blog
  • Now
    • .plan
  • Resources
    • Tools List
    • Artists
  • Projects
  • Contact

M▵RK

TECHNOGENESIS // ON THE NATURE OF THINGS

You are here: Home / Meta / About the Logo
About the Logo

July 21, 2017 by markh Leave a Comment

About the Logo

This post originally appeared on the first version of my blog in 2017. I still use it in certain spots even though my new triangle version (M▵RK) is what I use on my blog.

We talked about something geometric, but still very minimal; if it was on the side of a car you’d think that it was going to another planet. This logo would also feature a triangle as part of the theme that I wanted to curate here.

I hired Leanne Bridie of andmethod.com to draft something.

Early ideas focused a lot on shapes and lines and negative space.

When you’re looking for a designer it’s so easy to just glaze over portfolios, but it’s arguably more vital to hire someone you can understand. There’s a magic that happens between a designer and their client when the client knows what they want and the designer knows how to get there. That communication is the basis for something bigger.

After the second round of ideas I needed about 2 weeks to passively sit with these. We iterated some of them and nothing was clicking. With some time away and fresh eyes I noticed that just the “HAMILTON” in the first row by itself is pretty elegant, and with some more slight alterations this became the wordmark for the site.

Some of the best ideas come by chance, but without the skill driving it ideas have less chance of taking hold. Awesome work Leanne & thanks again.

Filed Under: Meta

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

Get updates

  • Sign up for my newsletter

Recent Posts

  • Installation issues on Ubuntu 20.04 LTS
  • Thoughts after a year of daily Japanese practice
  • Added a now page
  • New resource page — artists
  • Tools List

Archives

  • May 2020
  • March 2020
  • November 2019
  • September 2019
  • August 2019
  • August 2017
  • July 2017

Categories

  • .plan
  • Creative
  • Linux
  • Meta
  • Personal

Footer

Thanks for visiting

Say hello,

I’m a designer, software engineer, and business consultant living in New York.

Contact form
Tools I use
Github
Instagram

Page Last Modified: January 10, 2020 • © 2013–2023 • Log in

 

Loading Comments...