This post originally appeared on the first version of my blog in 2017. I still use it in certain spots even though my new triangle version (M▵RK) is what I use on my blog.
We talked about something geometric, but still very minimal; if it was on the side of a car you’d think that it was going to another planet. This logo would also feature a triangle as part of the theme that I wanted to curate here.
I hired Leanne Bridie of andmethod.com to draft something.
![](https://markhamilton.info/wp-content/uploads/2019/08/Screen-Shot-2017-07-21-at-8.20.27-AM-300x287.png)
When you’re looking for a designer it’s so easy to just glaze over portfolios, but it’s arguably more vital to hire someone you can understand. There’s a magic that happens between a designer and their client when the client knows what they want and the designer knows how to get there. That communication is the basis for something bigger.
![](https://markhamilton.info/wp-content/uploads/2019/08/M-hamilton_v1.jpg)
After the second round of ideas I needed about 2 weeks to passively sit with these. We iterated some of them and nothing was clicking. With some time away and fresh eyes I noticed that just the “HAMILTON” in the first row by itself is pretty elegant, and with some more slight alterations this became the wordmark for the site.
![](https://markhamilton.info/wp-content/uploads/2019/08/hamilton_blockout-1024x518-1024x518.png)
![](https://markhamilton.info/wp-content/uploads/2019/08/IMG_0739-1-1021x1024-1021x1024.jpg)
Some of the best ideas come by chance, but without the skill driving it ideas have less chance of taking hold. Awesome work Leanne & thanks again.
![](https://markhamilton.info/wp-content/uploads/2019/08/render.005-1-1024x576.png)
![](https://markhamilton.info/wp-content/uploads/2019/08/hamilton_rendered-1024x576.png)
![](https://markhamilton.info/wp-content/uploads/2019/08/Screen-Shot-2017-07-29-at-12.05.48-AM-1024x938.png)